Lawrence Burgee, Ph.D. – University of the Incarnate Word


Lawrence Burgee, Ph.D., is a Professor of Marketing at Palm Beach Atlantic University.  He also teaches International Marketing at the University of the Incarnate Word, European Study Center, Heidelberg, Germany, in the Summer session. He earned a Ph.D. from the University of Maryland Baltimore County, and an MBA from Loyola University Maryland.

Dr. Burgee teaches Integrated Marketing Communication, International Marketing, and Marketing Management in the MBA program, and Principles of Marketing, Marketing Management, International Marketing, Digital Marketing, and Global Business in the undergraduate program. He also conceptualized, organized, and co-led PBA’s and the world’s first International Marketing & Franchising European Study Tour to London and Munich in May 2019, with visits to 10 organizations.

Since 1992, he has been developing business-focused study tours and taken more than 700 students to visit over 160 companies in Europe and Latin America. Dr. Burgee’s full biography is available on his website.